Use Art to turn the world inside out.

JR, a semi-anonymous French street artist, uses his camera to show the world its true face, by pasting photos of the human face across massive canvases. At TED2011, he made his audacious TED Prize wish: to use art to turn the world inside out.

The Inside Out project is one of the most inspiring and comprehensive examples of art-as-social-change that I’ve seen in a long time. And the best part is that It’s open to everyone. Go on people, get involved.

Working anonymously, pasting his giant images on buildings, trains, bridges, the often-guerrilla artist JR forces us to see each other. Traveling to distant, often dangerous places — the slums of Kenya, the favelas of Brazil… He infiltrates communities, befriending inhabitants and recruiting them as models and collaborators. He gets in his subjects’ faces with a 28mm wide-angle lens, resulting in portraits that are unguarded, funny, soulful, real, that capture the spirits of individuals who normally go unseen. The blown-up images pasted on urban surfaces – the sides of buildings, bridges, trains, buses, on rooftops confront and engage audiences where they least expect it.

Click here to watch the JR talk.

+ INFO: here

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